Supported by Hayden Panettiere & operated by her mother, Lesley Vogel

All items are recycled from the personal closets of Hayden Panettiere to create a sustainable fashion movement while helping to save the oceans! Some items being sold were worn by Hayden on-screen in Heroes, Nashville, Bring It On, and Racing Stripes. Up to 50% of proceeds from all sales are donated to ocean conservation charities - a mission both Hayden & Lesley are passionate about.


Items sell out quickly so if you see something you like, buy it now. Many of the designer items like Chanel, Coach, Fendi, Givency, Gucci, Ralph Lauren, Prada, Michael Kors, etc. are marked significantly below market price. 
We are constantly updating the offerings from Hayden Panettiere's closet so be sure to check back often.


Watch Hayden and other celebrities like Robin Williams and Jennifer Aniston, who support critical ocean conservation efforts, in the Oscar-award winning documentary, The Cove.

Mission Statement

Some of the Earth's greatest landscapes and endangered species are threatened by deforestation, climate change, and pollution. Our mission is to educate and empower consumers to take action by offering them affordable, sustainable fashion.

Up to 50% of all our purchases go towards environmental preservation charities that help save wildlife and advocate for reduced carbon emissions like The Whaleman Foundation.

We also partner with celebrities and charities to spread awareness about environmental issues so that people like you can take action to save and preserve our planet.

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